Money Monster Slayer on How Much?

Money, it's the taboo topic that has people looking down, away, or off into the distance.  I got 9 books on the subject of money out of the library last week, intent on cracking the code, figuring out the why of the blocks I keep seeing between the work people perform and the collection of money for that hard work.  It's like asking for money is rude, or something to that effect. If I buy a sweater, I go to the cashier and no questions asked, I hand over cash and in return I get a bag with my purchase inside.  This is a black and white exchange, I give and than I get something.  In fact, as a customer, I am super clear that paying is NOT optional!  It is the service provider that has trouble with the exchange, the customer, client, prospect asks "how much", and that's when things get squirrelly~when we humans walk around without price tags attached for our services, it leaves a big question mark over our heads. The question of how much somehow feels like a threat or a bargaining chip for the prospect and when the service provider is unsure of their fee, they seem too, unsure of their professional abilities to provide service.  Eeeck, this is messy, because in this scenario, it is the service provider that has an issue, NOT the prospect.  How much is a question that needs to be answered well before standing in front of a buyer, how much time is worth given the services offered is the grand question that needs all hands on deck to answer. Don't look away, stare your money monster in the eye and make sure he knows you mean business when you establish your fees.  Confidently go where you haven't dared to go before and stake a claim on your money, you will be richer for the experience.