Not A Match

Working with the right clients means you get to be your full on self, no holds barred, all the time. When I look at my work and reflect on who my ideal clients are I know that they want what it is I have to offer.  It's like ketchup loving potatoes, they are delicious together. Using the food metaphor, the not so perfect client for me feels like walking on eggshells, or eating scrambled eggs and crunch, there's a bit of shell...yuck, not so pleasant.  Learning the difference and figuring out how and with whom I want to work positively impacts income, because clarity is an offering in relationship and being all in is an investment.  If I don't completely believe in the client, and they are not so sure about me, it's not a match.