White of the Eyes

What's the difference between working or driving your business to attract clients and enrol them and pushing your business and trying to get clients?  How do you know which is which?  Well now, the first question is an invitation to check out intentions, particularly YOURS. The second question begs a looking outward, at potential clients, and their reaction TO you.  What do you intend when talking about your business?  Do you really care about the person in front of you, or do you see dollar signs over their head?  If making money is a prevalent thought with the feeling of desperation attached to it, you can be sure that the IMPACT you have on the scared rabbit in front of you is to cause a fight (no no, I'm good, I already have that product/service) or flight (well, it's getting late and I have somewhere I have to be) reaction. Check out the body language, what is it telling you?  Is the conversation for/about YOU, or is it for/about THEM?  The sweet spot is that you love what you do, whether or not it is with the person in front of you. If this shows, you will never have to see the white of another's persons eyes.